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Growth Marketing: From Zero to Scale

Learn the strategies that helped startups grow from 0 to millions of users. Covers SEO, content marketing, paid ads, and viral loops.

4.89 (1,834 reviews)
15,600 students Last updated November 2025 English
James Okonkwo

Created by

James Okonkwo
Growth Marketing: From Zero to Scale
$99 $199 50% off

30-day money-back guarantee

This course includes:

  • 24 hours on-demand video
  • 98 downloadable resources
  • Access on mobile and TV
  • Certificate of completion
  • Full lifetime access

About This Course

This course shares the growth playbook I developed while scaling two startups to unicorn status. You'll learn frameworks and tactics that actually work, not theoretical concepts that sound good but never get results.

We begin with growth fundamentals: understanding your users, finding product-market fit signals, and identifying your growth levers. You'll build a growth model for your business and learn to prioritize experiments based on impact and effort.

The channels deep-dive covers SEO, content marketing, paid acquisition, email, and viral loops. Each section includes step-by-step tutorials, templates, and real examples. I share what worked (and what failed) at my companies, so you can learn from our mistakes.

The analytics section teaches you to measure what matters. You'll set up tracking, build dashboards, and make data-driven decisions. We also cover the soft skills of growth: how to present to stakeholders, build a growth team, and develop a experimentation culture.

What You'll Learn

  • Build and execute a comprehensive growth strategy
  • Master SEO, content marketing, and paid acquisition
  • Set up analytics and make data-driven decisions
  • Design and run effective growth experiments
  • Build viral loops and referral programs

Requirements

  • Basic marketing knowledge helpful but not required
  • A product or business to apply learnings to
  • Access to basic marketing tools (free versions work)

Course Curriculum